Steve Jobs on SUCCESS

Killion Rob:

I’m wondering what would be the single most valuable piece of advice you’d give us to even attempt to create some of the value that you guys have done in both your very impressive companies.


Steve Jobs:
People say you have to have a lot of Passion in what you're doing, it's totally true, and the reason is because it's so hard, and if you don't, any rational person would give up. It's really hard, and you have to do it over a sustain period of time, so if you don't love it, you don't have fun doing it, you don't really love it, you gonna give up.

That's what happened to most people actually, if you look at the ones that being successful in the eyes of society and those that didn't, oftentimes it's the ones who were successful love what they did so they can persevere, when it got really tough, and the ones that didn't love it quit, because they're sane, right? Who would want to put up with this stuff if you don't love it?

So it's a lot of hard work and it's a lot of worrying constantly, and if you don't love it, you gonna fail, so you've got to love it, you've got to have passion and I think that's the high-order bit.